SHOW US AGAIN
Tactical Social & Print ad.
When Kobe Bryant tore his achilles tendon in 2013, many thought his career was over. We responded with a new challenge to him. It ran in LA Times and Nike's social channels. It quickly became the most shared Nike social post ever.
Client: Nike Basketball
Agency: Wieden+Kennedy Portland
Art Director: Sezay Altinok
Copywriter: Brock Kirby
Photographer: Natalie Behring
LA Times Print Ad
Kobe used this image as his avatar for a while.